Client
Personal Project
Overview
Zenomics is a personal finance app designed to help college students and beginners take control of their finances. The app simplifies budgeting, expense tracking, and financial goal setting, making money management accessible and stress-free for users with little to no financial experience.
Client
Personal Project
Industry
Personal Finance
Service
UI / UX Design
Digital Design
Duration
6 Weeks
The Challenge
Zenomics simplifies money management by offering easy-to-use budgeting tools, expense tracking, financial goal setting, and educational articles that explain financial concepts in a beginner-friendly way.
The Goal
The goal of Zenomics is to empower college students and beginners with the knowledge and tools needed to take control of their finances confidently. By providing a user-friendly platform for budgeting, expense tracking, educational resources, and financial goal setting, Zenomics simplifies money management and helps users build lifelong financial habits.
The Solution
Zenomics simplifies money management by offering easy-to-use budgeting tools, expense tracking, financial goal setting, and educational articles that explain financial concepts in a beginner-friendly way.
Design Process
1. Empathize a. Conduct user research b. Analyze common pain points 2. Define a. Target Persona b. Empathy Map 3. Ideate a. Brainstorm potential features b. Task Flow 4. Prototype a. Paper & digital wireframe b. Low & high fidelity prototype 5. Test a. Conduct usability testing b. Interate user insights to enhance accessibility
User Research: Summary
Our research revealed that college students and beginners struggle with budgeting, expense tracking, and saving due to limited financial literacy and complex existing tools. Users expressed a need for a simple, intuitive, and beginner-friendly solution with clear spending insights, automated budgeting, and helpful reminders.
Pain Points
1. Lack of Financial Literacy - Users struggle with budgeting and saving due to minimal financial education. 2. Complicated Finance Tools - Existing apps are overwhelming, with complex features not suited for beginners. 3. Difficulty Tracking Expenses - Users often lose track of where their money goes, leading to overspending. 4. Missed Payments & Fees - Forgetting bills and subscriptions results in unnecessary late fees and financial stress.
Usability Study: Findings
1. Pay screen color button "Enter Amount" confuses users 2. Users struggle to find friends to request & Pay money 3. Users prefer having more payment options beyond their current active cards
Accessibility Consideration
1. Used icons to enhance navigation & improve usability. 2. Used font: Karma to maintain a legible & clean user interface. 3. Used simple language to enhance clarity & ensure understadning for all users.
The Result
Users gain confidence and control over their finances, develop lifelong financial habits, and improve their financial literacy in a stress-free and engaging way.
Key Takeaway
1. Clear communication: Using simple language to improve clarity & make information accessible. 2. Visual feedback: With proper visual feedback such as error messages & focus indicators can improve accessibility. 3. Consistency in design: By maintaining a consistent layout & structure throughout the app, it helps improve user navigation & minimizes confusion.
Next Steps
1. Expand user testing to a more diverse population & varity of age groups 2. Ensure the financial app supports multiple languages & regions to cater to a broader user base. 3. Include quizzes & game simulation that mimics real life spending.
